Such was the power of the Hooj logo they put out a simple half page advert in 1995
3 Hooj Stickman Facts
1. The Hooj Stickman adorned just about every Hooj Choons release and started life in 1990 as a roughly drawn makeshift logo in crayon style effect.
2. Release HOOJ15 was the first appearance of 'stickman' on the decks, the logo that became synonymous with the label.
3. Eventually as the catalogue and label started to grow we saw a more polished version on releases, featuring 'stickman' in various poses inspired by the title of the release.
Few examples from the catalogue.